IUPUI Twins Create a Fashion Community Amidst Pandemic

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Fashion club has been vibing and thriving during the pandemic thanks to the Martens twins leadership. Skylar Martens, a senior at IUPUI, had the original idea to start a fashion club and her twin Hope hopped on the train for support.

Photo submitted by Hope Martens

Originally meant to begin last March, the fashion club’s foundation was delayed until the fall because of the pandemic. However, the Martens twins persisted and now have almost 50 club members.

The pair wanted to create a community within IUPUI to share their love of fashion and Hope believes they’ve achieved that. “It seriously has been such an amazing feeling being able to interact with our club members and just hype each other up,” she said, “I love the community that has been created.”

During meetings, which happen every other week over zoom, club members discuss seasonal trends, award show looks, any big news in the Industry, and tips & tricks to work in the fashion industry, according to Hope. 

Their Instagram page, @fashionclub_iupui, showcases a variety of fashion-focused discussions and a holistic view of fashion. The conversations range from Grammy red carpet looks, to careers in fashion, and have even centered around sustainable fashion. 

The two women have been interested in fashion for a long time, even running their own fashion Instagram @thepleatedstreet together for over two years. During their time at IUPUI they saw an opportunity and a desire for a fashion community at IUPUI. 

Photo submitted by Hope Martens

“We knew there would be a market for the club once we got the ball rolling on the idea,” Hope said, “just from talking to peers and friends that go to IUPUI, there were so many positive responses.”

The twins also believe that IUPUI’s location makes it an optimal place for a fashion club. “Being an urban campus, I’m sure many IUPUI students are interested in fashion, whether it be on a career level, or just for the love of shopping,” Hope said.

Skylar and Hope took a grassroots approach to creating buzz around the club and gaining members. “Once we had fliers made up, we posted them in the library, Kelley School, Campus Center, and any other bulletin boards we saw,” Hope said. 

Photo submitted by Hope Martens

Fashion Club has filled a niche not tapped into at IUPUI and the Martens twins are proud of the community they’ve created. “Sky and I are just happy we were able to create this community and see it grow,” she said, “It honestly feels like we are the Fashion Police sometimes, but in the best way.”

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